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Demand Elegance
our STORY
We traveled the world for you.
After a divorce and a late career change from the Silicon Valley tech industry, she boxed all her possessions and left San Francisco. With next to nothing, she traveled the world alone for two years to search for the essences of beauty.
Every ounce of our products reflect this journey. We embody courage, empowerment, and freedom. To not just bring out the best you but to inspire you to become a better you.
From the wild chamomile from France to the cold-pressed carrot oils of Germany, we created a vibrant, one of a kind cosmetics and skincare line. All natural with rich minerals that help the skin shine toxin free.
Simultaneously luxurious and intimate, Caroline Chu is built with you in mind.
our new line: Sport on active care
Our newest collection for those who are active and on the go. now you can have great skin on every adventure. from camping and climbing mountains to your next trip overseas, get going with sport on.
new RETINOL alternative
A new retinol natural alternative, Sytenol® A (Bakuchiol) is a plant-based compound that encourages skin cell turnover for clinically proven anti-aging effects. Paired with Argireline (Acetyl Hexapeptide-8), Vitamins A, B, E, and C for antioxidant, detoxifying benefits.
beautify you
Skin body and hair
Elegance in Color
Beautiful Hair. Beautiful You
in the press
For thin, brittle hair. Designed to help prevent breakage and hair loss.
Apply to wet hair. Gently massage and work thoroughly into scalp. Rinse completely. Repeat if necessary. Follow up with Caroline Chu Ayurvedic Herbal Thickening Boost Conditioner to maximize results. Shake well before use.
This deeply restorative shampoo combines a nutrient-rich Ayurvedic herbal blend of Black Snakeroot, Maca, Nettle Leaf, and Milk Thistle. Used daily, this shampoo helps revitalize the scalp and restores vitality from roots to tips for more resilient, healthy, and fuller-looking hair.
No Animal Testing, pH Balanced; Sulfate Free; Paraben Free.
Made in U.S.A.